Google Fensi

Fensi seems to be the name of a new Google service, but there aren't too many details about it. The only contexts I could find are:

Who do you know?
What are you looking for now? Just come on, join Fensi right now.
Join Fensi, and you'll never be bored!

It may be a game, a social network or something completely different.

Update: here's a screenshot with these messages from Google's translation program.