Google Video promotes on the homepage a video titled "Extreme Diet Coke & Mentos Experiments II - Trailer", a teaser for a video that will be launched on October 30. At the end of the video, Google shows an ad for a contest hosted by Coca-cola.com. Fritz Grobe and Stephen Voltz, the creators of the Diet Coke & Mentos videos, promote the contest that offers people the chance to be in their next video.
The ad can be seen only in the US. Google used to show ads at the end of premium videos, in an experiment called Free Today. This may be a sign that Google Video starts to monetize its free content too.
{ The second screenshot, from Donna Bogatin. }
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