In a quiet and small-scale experiment, Google is running classified-like ads in the pages of the Sun-Times. The deal, terms of which were not disclosed, allows Google to fill what's known as "remnant space" in the Sun-Times — unsold space where the paper would normally run in-house ads. Google fills those spots with its own ads.
A Google spokesman declines to comment on Google's satisfaction with the test; the ads debuted on Dec. 9, and only 15 boxes have run so far. "This limited test is part of Google's continuing effort to develop new ways to provide effective and useful advertising to advertisers, publishers and users," the Google spokesman says.
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